The persona’s ﬂows have highlighted that there are
some issues in the navigation process.
We care about the user experience, and we want the journey on the website
to be smooth and stress-free.
Prime focus: customise. Two paths into customisation process. Brand lifestyle reinforcement. Present all customising options on screen with minimal scrolling needed. Logical layout with customisation options shown dynamically.
HOMEPAGE & CUSTOMISATION
PRODUCT PAGE & GALLERY
Content hierarchy is the prime focus. White space ensures sunglasses pop out visually from page/ small screen. Easy access filtering options. Focus on the most important information. Option to customise always accessible.
More space, more content. But always focus on customisation. Easy navigation.